NuroSparx
Founder
AI into the marketing of US mid-market companies.
● Building here, nowAI & growth · Founder, NuroSparx
Sandeep Kumar Jha
AI growth leader and founder of NuroSparx. I put AI into the marketing and operations of US companies doing $5M to $100M a year, and I write about what works, with numbers.
$26M → $48M
revenue at the operating company
3x
online business in the same period
5x
AI-search traffic converts vs Google organic
5 brands
on 12 research units a month
01 / Who I am
Founder of NuroSparx, VP of AI and Growth, and ex-Google.
I'm Sandeep Kumar Jha, an AI and growth leader based in India who works with US mid-market companies. I founded NuroSparx, a growth company that builds AI systems for marketing: search and answer engine optimization, AI automation with n8n, Claude and GPT, content engines, and lead generation. I'm also VP of AI and Growth at a growing automotive service company in Florida and Arizona, where the online business grew 3x and revenue went from $26M to $48M.
Before this I spent ten years in growth, product marketing and category roles at Google, Flipkart, Bharti Airtel, Marico and Kraft Heinz, after an MBA from XLRI Jamshedpur and a B.Tech from NIT Jamshedpur. Google showed me how the ad machine works from the inside. Flipkart taught me scale. Sales at Kraft Heinz taught me how a missed target feels on a Monday.
02 / What I'm known for
- 01AI automation for marketing teams. n8n and custom workflows with Claude and GPT that cut reporting, research and content production from days to hours. I run five brands on 12 research units a month with a small team.
- 02Answer engine optimization (AEO) and generative engine optimization (GEO): I get brands recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews, then measure whether that traffic converts. It does, at about five times Google's rate.
- 03AI adoption inside companies. I build the first five automations with the team you already have, keep rollouts data-safe, and set up a way to check AI's work before it ships.
- 04Model testing with receipts. I run every major model release on real work the day it lands and publish what changed, with cost and speed numbers.
- 05Growth leadership. 3x online revenue and $26M to $48M at an operating company, category P&Ls at Flipkart, go-to-market at Airtel.
The road so far
Still on the road.
A growing automotive service company
VP, AI and Growth
Florida and Arizona. 3x the online business, company from $26M to $48M. Still here.
Google
Sr Product Marketing, Display and Programmatic Ads
Hyderabad. Saw how the ad machine works from the inside.
Bharti Airtel
Senior Product Marketing Manager
Go-to-market and product roadmap for financial services and prepaid acquisition.
Marico
Digital Transformation Lead, MD and CEO's office
Digital and direct-to-consumer for the premium skincare brands.
Flipkart
Category Manager to Business Head to Product Marketing
Sports nutrition, then food, then large appliances. Walmart bought the company while I was there.
Kraft Heinz
Management Trainee, then Area Sales Manager
Rural, general trade and modern trade for one of Kraft's top three areas in India.
XLRI Jamshedpur
Post Graduation
Two years to switch from metal to markets.
Exide Industries
R&D Engineer, Kolkata
First job. Forgot what I did already.
NIT Jamshedpur
B.Tech (Hons)
Learned how steel is made. Never made any.
03 / Work with me
If you run a $5M to $100M company and want AI in your growth engine, write to me. Journalists and podcast hosts who want someone who builds with AI every day, same address. I answer every mail myself, usually within a day.
sandeep@nurosparx.comLatest posts
hover to pauseSandeep Kumar Jha
Founder, NuroSparx · Sep 5
The Other Brain, issue 1: what every benchmark on a model launch page actually means. I counted 40 named benchmarks on one launch page this week. I still had to look up a third of them. So I wrote the guide I wanted.
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Sandeep Jha
@kuronovaX · Sep 3
i ran fable 5.1 for a day. three things changed. cost on a subscription: same. cost on the api: cached reads 75% cheaper. the chatbot voice is gone. full writeup with six habits below.
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Sandeep Kumar Jha
Founder, NuroSparx · Aug 26
$15,000 for a Mac with 512GB of RAM buys 6 years of a $200 a month Claude Max plan instead. In 6 years the Mac is scrap metal. The subscription gets a smarter model every quarter for the same $200. Local wins only if data legally cannot leave the building, or you already burn 5 to 6 subscriptions worth of tokens a day.
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Sandeep Kumar Jha
Founder, NuroSparx · Aug 20
Every AI optimization trick I learned this year has an expiry date. Prompt tricks, model routing, token budgets. Each one lasted about a quarter before the next model made it pointless. The only thing that kept paying was knowing the work well enough to check the output.
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Sandeep Jha
@kuronovaX · Aug 12
mcp explained for people who run companies: it is a plug standard. one plug, every tool. your AI reads the CRM, the calendar and the inbox through the same socket. the part nobody tells you: the plug is only as safe as the permissions behind it.
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